The basics that make Arantxa Rubio de Muy Mucho happy

The basics that make Arantxa Rubio de Muy Mucho happy

Arantxa Rubio, is responsible for Marketing and Communication of Muy Mucho. The firm has 130 stores worldwide and more than 7,000 decorative items.

When are the collections launched? We have a wide offer that is renewed weekly, so the news is constant and the customer always finds something special. They are almost exclusive. Our maxim is: if you see something you like, buy it, maybe next week you won't find it anymore).

Three words that define Very Much. Imperfect, cozy, natural.

The brand has a firm commitment eco friendly. Is it sustainable? Caring for the environment involves us all. We have opted for the use of bamboo, wood from controlled forests or recycled glass. The key is to promote the movement Zero waste, Waste.

Which are the most successful pieces? We could say that we have, more than products, star materials: natural fiber and wood. It is important that they transmit our DNA, a feeling of calm and comfort.

Very much started as a family business, where do we find franchises now? We were born in the 90s, in Barcelona. Specifically, in Casanova street, where our store continues. After more than twenty years, we are in an expansion process. We are very proud to reach so many homes in Spain, France, Italy, Portugal, Andorra, Mexico, Panama, Ecuador and Armenia. In 2020, the markets of Europe and Latin America will be key.

What do we find in stores? For us it is very important that the client feels comfortable. We like that coming to buy becomes a moment of evasion and relaxation, as a stressful therapy.

You are very successful, what is the secret? Thank you! Without sounding topical, work well done and good intuition, in addition to a concept that has managed to connect with the client.

What are the Very Much collections inspired by? We travel the world in search of trends that make us dream. Once identified, we adapt them to our concept so that everything breathes our essence.